Wyndham Hotels & Resorts
25 Wyndham hotel sites live in 6 months
Wyndham launched 25 hotel websites across LATAM and the US in 6 months on one reusable architecture built by two Bowery teams.
- 25
- websites launched in 6 months
- 4
- brands: Dazzler, Esplendor, Ramada, Wyndham Garden
- 2
- + markets: LATAM and USA
- 1
- scalable foundation reused across every property
The challenge
Wyndham needed a new digital presence for Dazzler, Esplendor, Ramada, Wyndham Garden and other brands across LATAM and the US — not one website, but 25, each with its own content and commercial needs. Every property had to stay connected to Wyndham's booking ecosystem while holding a consistent brand experience. The constraint was scale: launch fast without designing and building each hotel from scratch.
How we delivered
25 hotel sites, 6 months, one reusable foundation
Reusable foundation over one-off builds
we shipped an MVP architecture with shared components and patterns that could be replicated and adapted as new properties came online.
One discipline set, one system
product strategy, UX, engineering, SEO and content architecture were combined into a single reusable system instead of parallel per-hotel efforts.
Two senior teams across stakeholders
two high-performance Bowery teams worked alongside marketing, sales, hotel managers and external partners across LATAM, from strategy to launch.
Conversion wired in
every property was connected to Wyndham's primary booking experience, creating a clearer path from discovery to reservation.
Search designed in, not bolted on
SEO and semantic content architecture were part of the experience from the start rather than a post-launch pass.
The outcome
25 sites went live in 6 months across 4 brands and 2+ markets, each property keeping its own identity, content and commercial priorities on a shared foundation. The rollout became the starting point of an ongoing relationship: Bowery continued building promotional experiences across Wyndham's brands, extending the system beyond the original Dazzler and Esplendor scope.
“What stood out about Bowery was the dedication and professionalism they brought to the partnership. They felt like a team we could rely on, especially when moving fast really mattered.”
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